Thus, any comparison to recent digitally enhanced Super Bowls must also include all ancillary impressions as well as the traditional TV numbers. So while you may see certain news outlets juxtaposing the bundled 100.7 impressions served up by CBS and its digital helpers with NBC’s year ago 103.4 million viewers, this accounting neglects the bonus eyeballs that took in Super Bowl LII on non TV platforms. In other words, if 100.7 million viewers is the agreed upon total for CBS, then NBC’s year ago delivery topped 106 million..

In 1973 it was Oakmont, and Johnny Miller was visible from a hole away on that final Sunday when he shot 63, his hair so blond it looked as if the sun were trapped in it. He gleamed. I was 12 and skinny enough to wriggle through the adults who flocked to him with their binoculars, periscopes and umbrella chairs as he made birdie after birdie on the back nine.

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